E-Marketing– The idea of establishing the “APIP” platform was initiated by the Arab Organization for Industrial Development, Standardization, and Mining as part of its support for the efforts of member states in facing the repercussions of the COVID-19 pandemic and to meet the increasing demand for essential industrial goods, products, and raw and intermediate materials used in production processes. The platform serves as an interactive window that includes the needs and requests of countries for essential goods such as food products, medical, healthcare, and pharmaceutical equipment and supplies, which were among the most in-demand products during the early stages of the pandemic. Additionally, it provides data on some Arab industrial and export companies with the production capacity to meet these urgent needs.

The organization has worked on expanding the scope of this platform to include all industrial sectors, covering various types and classifications, making it the first official specialized industrial platform for requests and offers of industrial and mining products in 21 Arab countries. In this way, the platform will provide an interactive database that links relevant Arab entities responsible for requests, tenders, procurements, and supplies with suppliers, including factories, companies, and industrial and export institutions.

Objectives of Establishing the Platform
Through the creation of this platform, the organization aims to achieve industrial integration and enhance intra-Arab trade of industrial products by:

• Supporting supply and demand opportunities for industrial products and facilitating mutual benefit among Arab countries.
• Opening communication channels between Arab industrial production entities across various sectors and exchanging surplus produced goods.
• Strengthening supply and value chains that connect Arab industries.
• Boosting export and import activities among Arab countries.
• Promoting continuous and fruitful cooperation between industrial institutions.